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Alan Latham Founded Toymart some 15 years ago and has been on a journey similar to many entrepreneurs; a rocky road to success. Although Alan fell into this business all those years ago he now has the worlds leading reference…
Tesco’s has hit the news a few times recently. First it’s desperate stakes – senior managers over egging the pudding on their profitability numbers by a mere £250 million! Sales are down again this quarter and shares value has dropped…
Market segmentation is another marketing jargon word that has been used and abused. The most common challenge we see with segmentation, if it has been considered at all, is that organisations have simply divided up their market by descriptive factors…
Following our first blog entitled “Are you wasting your money on marketing” we have had lots of questions and comments saying isn’t it all about return on investment (ROI)? No surprise to us, this was somewhat expected… So here goes….
Have your sales slowed? Are your profits down? I imagine it all started out well but overtime its come off the boil and the sales have been flat for a while? The question really is why? I don’t really know…
This is a common question I am asked by many clients. It is a common question asked within management teams. The challenge for me is that answering it is difficult in the absence of clear marketing strategy. The answer is…
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