How to survive 30 years in fashion – very few do!

Simon Carter

Simon Carter

If you want to hear invaluable insights on how to survive as a retailer and fashion brand for over 30 years this interview with Simon Carter, the founder of the famous men’s fashion brand of the same name, is for you.


He started off door knocking on The King’s Road in London selling men’s brooches. Today, he operates a multi-million pound global business with a presence in over 25 different countries. A huge achievement. Simon shares where his brand is positioned in the market, where his inspiration comes from, the setbacks he has had over the years and how he has overcome them plus his opportunities and challenges for the future. He even explains how he avoided using private equity or venture capital to fund his growth.


We really enjoyed hearing Simon’s experiences and hope you do too. He is unique. Even his choice of favourite business book is different, in fact he has never read one. He prefers to get inspiration from travel, figures from history and architecture. The closest thing to a business book he has read is Leaders Eat Last by Simon Sinek.


As for his favourite charity he likes the unsung, unglamorous organisations, most notably The Salvation Army.


You must make time to listen to this interview, it is really good.

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