The INSPIRE Strategy Cycle TM
Click or touch one of the 7 transformations to learn more about The INSPIRE Strategy Cycle ™
All businesses have a marketing strategy in some shape or form whether they recognise it or not?
It could have been driven by the founder’s vision and knowledge or through a process of testing and learning or through a planning process. It may or may not be written down. However it was derived, it is widely recognised, that firms that have strong marketing strategy are more likely to be successful than those that don’t.
The problem for many businesses is that developing marketing strategy can seem less important than the day to day to-do list and even if time is made available it is not a simple process. It is therefore often avoided. But as a business leader you should have a robust and informed process to help you confidently and reliably plan for the future growth of your business. Particularly as the company grows and the market gets more complicated.
If this taster of the The INSPIRE Strategy Cycle TM has created more questions than answers for you, we understand. Please download our eBook ‘The 7 Marketing Transformations To Drive Double Digit Growth’, it will explain things further and for each of the 7 sections clearly identifies the actions you should take.