Matthew Rock has probably met more entrepreneurs than any other British journalist
Matthew describes himself as an entrepreneurial journalist who has probably met more entrepreneurs than any other British journalist. As you listen to our interview with Matthew you will quickly see how much fascinating knowledge and insight into business he has gained over the years. His journey has been highly eventful and very successful.
He was part of the team that founded Caspian Media back in 1997. Like so many new businesses they spotted a gap in the market. At the time business publications were very corporate and industry specific and there was no magazine for the growing population of entrepreneurs. Real Business filled this gap. The readership quickly rose to in excess of 40,000 people. New publications followed, including Real Deals aimed at the private equity sector and national award ceremonies such as Asian Women of Achievement awards. Like so many companies change was accelerated by the impact of the internet and the 2008 recession. This resulted in the brave decision to not only go online but to start thinking of readers as “members”.
After 17 years Matthew is now the editor-in-chief at DueDil, the technology company that is organising the world’s business information into one resource so that it can be used for highly focused competitor, supplier, potential customer and due diligence research. The company is only 4 years old, has 45 staff and impressively has already achieved over 1 million registered users.
Part of DueDil’s growth has been fuelled by allowing people to use part of the service for free and then pay for more premium options, a marketing approach often called “freemium”. Hear Dave’s views and Matthew’s comments on the benefits and risks of adopting this ever popular approach to gaining new customers. Think Skype, LinkedIn, Drop Box and Evernote to name but a few.