What matters to you in your market?

  • 6 November, 2015
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  • Blog

The word ‘insight’ gets banded around a lot in business-based conversations and in many cases, it’s easy to use without a strong grasp of what it actually means for your organisation. Gaining a market insight is to have thorough understanding…

Freemium: Is it the panacea for generating customers?

  • 21 October, 2015
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  • Blog

Many companies offer something for free with a view to upsell their services so a customer commits to their premium products. In the age of the internet, there has been an explosion of this approach, with online companies offering users a chance…

What does it take to make it in the drinks industry?

In this podcast, we’d like to welcome Simon Lewis, CEO of West Berkshire Brewery and a drinks man through and through. From managing an old-fashioned wine merchant in the middle of London to joining the Red Bull Company before it…

How to survive 30 years in fashion – very few do!

If you want to hear invaluable insights on how to survive as a retailer and fashion brand for over 30 years this interview with Simon Carter, the founder of the famous men’s fashion brand of the same name, is for…

The “Marketing” Entertainer – Phil Geary

This a compelling interview if you want to hear first-hand from an accomplished marketing director who identifies with, indeed has a passion for,  driving success with owner managed retailers.   Meet Phil Geary, the Marketing Director at one of Britain’s…

The Soulful Entrepreneur – Rasheed Ogunlaru

Rasheed is like so many successful entrepreneurs in that his is a very driven and tenacious person yet he is also very different.   Firstly he runs his own life & business coaching practice but unlike most of his competitors,…