Media Coverage: The Guardian
Discover more about virtual trade fairs and read David Allmond’s, Peppered Moths co founders thoughts in The Guardian on this emerging marketing tool.
Media Coverage: Director Of Finance On Line
Peppered Moth Marketing wrote the article “Seven things financial directors must ask their marketing teams” for Director Of Finance On Line. Let us know if you agree with our questions relating to marketing strategy?
Alan Latham -The Survivor – Founder of toymart.com
Founder and managing director of www.toymart.com the world’s largest resource for collectables toys and models as well as a major on line retailer. Hear Alan’s journey from selling at fairs, going on line as the internet emerged and being so successful…
Richard Withers from zero to £11m turnover – Founder of Deallus
Richard Withers, proud Welshman, former officer in the British Army, entrepreneur and founder of life sciences market intelligence consultancy Deallus After the army, Richard applied his military intelligence gathering skills as a consultant for a major UK pharmaceutical company, he…
The Inspirational Sian Sutherland – Founder of MIO Skincare
Sian is a passionate and driven entrepreneur who at the age of 26 opened a London restaurant before creating her own design agency focused on two big passions of hers; beverages and beauty. As her life progressed and she started…
Opinion: Decision by Coke to revisit Share a Coke campaign
“When Share a Coke was first launched it was an exciting campaign that cleverly created a strong personal and emotional connection to a huge global brand” “In a world of social connectivity ideas need to capture the imagination to be…
Poor Sales Despite Increased Marketing Spend? Proper Segmentation Could Be Your Answer…..
Market segmentation is another marketing jargon word that has been used and abused. The most common challenge we see with segmentation, if it has been considered at all, is that organisations have simply divided up their market by descriptive factors…
The sequel – Are you wasting your money on Marketing?
Following our first blog entitled “Are you wasting your money on marketing” we have had lots of questions and comments saying isn’t it all about return on investment (ROI)? No surprise to us, this was somewhat expected… So here goes….
