Survival Of The Fittest – Do or Die

  • 8 July, 2014
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Have your sales slowed? Are your profits down? I imagine it all started out well but overtime its come off the boil and the sales have been flat for a while? The question really is why? I don’t really know…

Am I Wasting Money On My Marketing?

  • 1 July, 2014
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This is a common question I am asked by many clients. It is a common question asked within management teams. The challenge for me is that answering it is difficult in the absence of clear marketing strategy. The answer is…

7 Marketing Transformations To Become Investor Ready

  • 17 June, 2014
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As an angel investor I have seen far too many uninspiring business plans. The most common problem it seems to me is a lack of clarity around marketing strategy that would convince me and other would-be investors that there really…

VIDEO INTERVIEW: Recalling All SWOTs

  • 11 June, 2014
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Compelling interview with the author who wrote: I am so done with seeing ill considered, incorrectly completed, redundant SWOTs on over busy PowerPoint slides – aren’t you?