Recalling All SWOTs

  • 21 May, 2014
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  • Blog

Recalling all SWOTs, Recalling all SWOTs. I am so done with seeing ill considered, incorrectly completed, redundant SWOTs on over busy PowerPoint slides – aren’t you? The SWOT tool it seems has become the most used and abused tool in…

Why Is Strong Marketing Strategy So Rare?

  • 21 May, 2014
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  • Blog

I think we can all agree that marketing theory is reasonably well established? I also think we can agree that the evidence that having strong marketing strategy and implementing it makes it more likely for firms to be successful than…