Why you need to understand what your customers really want

  • 4 January, 2016
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Customer needs and motivations are fundamental to any marketing strategy, but the question is: are they actually what your customers want? And if so, can you meet or better meet them within your available resources? The most effective way to…

Emanuel Rosen: the power of word of mouth marketing

Emanuel Rosen started his career in marketing as an advertising copywriter before becoming Vice President of Marketing at EndNote – a specialist software company that helps academics publish their research. At EndNote, Emanuel became passionate about word of mouth marketing…

What matters to you in your market?

  • 6 November, 2015
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  • Blog

The word ‘insight’ gets banded around a lot in business-based conversations and in many cases, it’s easy to use without a strong grasp of what it actually means for your organisation. Gaining a market insight is to have thorough understanding…

Sainsbury’s – What next…….

  • 21 November, 2014
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Sainsbury’s suffering the pain of a more competitive supermarket landscape last week it seems… With sales down 2.1% The 10 years of glory days under the King’s leadership appear to have come to an end.  Mike Coupe has got his…

“The Survivor” – ToyMart.com and Founder Alan Latham

  • 28 October, 2014
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  • Blog

Alan Latham Founded Toymart some 15 years ago and has been on a journey similar to many entrepreneurs; a rocky road to success. Although Alan fell into this business all those years ago he now has the worlds leading reference…