Peppered Moth Marketing wrote the article “Seven things financial directors must ask their marketing teams” for Director Of Finance On Line. Let us know if you agree with our questions relating to marketing strategy? Share:
Following our first blog entitled “Are you wasting your money on marketing” we have had lots of questions and comments saying isn’t it all about return on investment (ROI)? No surprise to us, this was somewhat expected… So here goes….
This is a common question I am asked by many clients. It is a common question asked within management teams. The challenge for me is that answering it is difficult in the absence of clear marketing strategy. The answer is…