Why you need to understand what your customers really want

  • 4 January, 2016
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Customer needs and motivations are fundamental to any marketing strategy, but the question is: are they actually what your customers want? And if so, can you meet or better meet them within your available resources? The most effective way to…

Does past success predict your future success?

  • 18 December, 2015
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Is your company or product in rapid growth? Rewarding times can feel like chaos, running from one urgent thing to another. Perhaps this sort of scenario is what we’re all hoping for – rather than things becoming dull or repetitive…

Survival Of The Fittest – Do or Die

  • 8 July, 2014
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Have your sales slowed? Are your profits down? I imagine it all started out well but overtime its come off the boil and the sales have been flat for a while? The question really is why? I don’t really know…