Opinion: Sadly NO phones 4U – who’s to blame?

  • 20 September, 2014
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  • News

“It is very frustrating, and indeed sad to see a large, successful, high street retailer close up shop overnight. 5,500 jobs at stake and 550 stores closed. We hear the blame being pointed at Vodafone and EE but that is…

The sequel – Are you wasting your money on Marketing?

  • 15 July, 2014
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  • Blog

Following our first blog entitled “Are you wasting your money on marketing” we have had lots of questions and comments saying isn’t it all about return on investment (ROI)? No surprise to us, this was somewhat expected… So here goes….

Why Is Strong Marketing Strategy So Rare?

  • 21 May, 2014
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  • Blog

I think we can all agree that marketing theory is reasonably well established? I also think we can agree that the evidence that having strong marketing strategy and implementing it makes it more likely for firms to be successful than…