The Soulful Entrepreneur – Rasheed Ogunlaru


Rasheed OgunlaruRasheed is like so many successful entrepreneurs in that his is a very driven and tenacious person yet he is also very different.


Firstly he runs his own life & business coaching practice but unlike most of his competitors, he doesn’t focus primarily on goals, he focuses on the softer more soulful measures such as self-discovery, life balance, self-confidence and personal direction. He encourages people to discover their authentic self and then use this to best advantage.

It took Rasheed 3 years of leaning and experimenting to see his business start to grow into what it is today. His biggest learning was to be true to yourself, don’t be scared to be different and stay highly focused on meeting customer needs.

Rasheed works with business people, pop stars, politicians and the public. He runs life and business development workshops, is a motivational speaker, and author of the internationally acclaimed Soul Trader – Putting the Heart Back into Your Business. He can also often be seen and heard commenting on radio and TV.

Like so many entrepreneurs Rasheed has lots more he wants to achieve including making his own TV show.

This is a very thought provoking interview that brings a perspective to life and business that too many of us miss.

Rasheed’s favourite business book,  he has 2:

  • Business As Unusual – Anita Roddick
  • The E Myth Revisited – Michael Gerber

Rasheed’s favourite charity: Oxfam

Rasheed’s contact details

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